David Buller is an expert in health communication, conducting research sponsored by the National Cancer Institute, the Robert Wood Johnson Foundation, and the US Centers for Disease Control and Prevention since 1979.
Many of David's current projects are centered on educating targeted groups about relatively small changes they can make in their lives that can save them from years of chronic illnesses. Avoiding extreme sun exposure, developing healthier eating habits, and avoiding cigarette smoke are the focus of some of David's most recent and successful programs.
Gerard Hastings is the first Professor of Social Marketing in the UK.
He is an Advisor to the World Health Organization and the American Medical Association and an expert witness in litigation against the tobacco industry. He is also acting as a Special Advisor to the House of Commons Select Committee on Health during its enquiry into obesity, and provides regular guidance on social and critical marketing to the Scottish, UK and European Parliaments.
He is author of Social Marketing - Why Should the Devil Have all the Best Tunes.
Craig Sinclair is the Director of the Cancer Education Unit at The Cancer Council Victoria, Australia and Head of the World Health Organization's (WHO) Collaborative Centre for the Promotion of Sun Protection. He is responsible for the delivery of major public health campaigns relating to sun protection, obesity prevention, cervical cancer screening and bowel cancer screening.
Craig Sinclair is a technical adviser to the WHO and regularly advises health authorities on public health social marketing and advocacy issues.
Hein de Vries is Professor in Cancer Prevention and Health Promotion, Department of Health Education and Promotion at the Maastricht University, The Netherlands. He is also the Endowed chair for the Dutch Cancer Society on Cancer Prevention and Health Promotion.
He is currently involved with projects on smoking prevention, smoking cessation, physical activity, nutrition, lifestyles, early detection of cancer, participation in cancer screening programs, and Aids prevention.
His theoretical interests are health promotion planning models, social cognition models to understand health behaviour, social networks, school based health promotion, health counselling, computer tailoring and diffusion.
He has published more than 100 peer-reviewed papers, and is involved with three editorial boards of peer-reviewed journals.