BA, Dip Appl Psych, MA(Applied Psych), PhD
Director, Centre for Behavioural Research in Cancer
Professor Melanie Wakefield is Director of our Centre for Behavioural Research in Cancer (CBRC). She is also a Principal Research Fellow of the Australian National Health and Medical Research Council, with honorary professorial appointments at three Australian universities. She has training in psychology and public health.
Her centre conducts applied behavioural research to guide the development and evaluation of population-focused cancer prevention programs, including mass media campaigns in tobacco control, skin cancer prevention, obesity prevention and to promote cancer screening. Her research centre is closely integrated with Cancer Council Victoria programs that develop and deliver mass media campaigns, including the well-known Australian Quit and SunSmart campaigns, and it provides advice and input into cancer prevention policies and media campaigns to governments at state, national and international levels.
Professor Wakefield is internationally known for her research on the effects of tobacco control policies and mass media campaigns on smoking behaviour, supported by grants from Australian, US, and international funding sources. She has published around 200 peer-reviewed journal papers, including experimental studies of advertising exposure and population survey studies to assess campaign effects on population-wide smoking behaviour. She is a member of various Australian government advisory committees on preventive health, an Expert Advisor to World Health Organisation on tobacco control issues, and a past voting member of the FDA's Tobacco Products Scientific Advisory Committee. Melanie was recently awarded the internationally prestigious American Cancer Society Luther L. Terry Award 2012 for Outstanding Research Contribution in Tobacco Control.