Lead researcher
Melanie Wakefield and collaborators frm the University of Illinois at Chicago (PI: Sherry Emery)
Years funded
2000 to present
This study is a collaboration with the University of Illinois in Chicago and relates media monitoring records of population exposure to anti-tobacco ads to surveys of adult smoking behaviour, young adult smoking behaviour and youth smoking.
A range of different smoking-related campaigns are examined, including state tobacco control campaigns from the American League Foundation, pharmaceutical smoking cessation product campaigns and corporate image campaigns.
This study is also examining the effects of different kinds of state tobacco control ads on smoking behaviour.
Funding Body
US National Cancer Institute: US Centers for Disease Control