Lead researcher
Helen Dixon, Maree Scully, Melanie Wakefield
Years funded
2011-2013
Funded by the
Bupa Health Foundation and Cancer Council Victoria, this project comprises two separate intervention studies to be conducted with parents and children respectively to assess if the presence of targeted counter-advertisements leads to less positive evaluations of, and preference for, unhealthy food products featuring front-of-pack promotions.
Funding Body
Bupa Health Foundation and Cancer Council Victoria
Funding
BUPA Health Foundation and Cancer Council Victoria