plain packaging the facts  

Plain Facts

A compilation of information and research about plain (standardized) packaging of tobacco products

 

four cigarette packets then and now 

 

The Tobacco Plain Packaging Act 2011 came into effect in Australia on December 1st, 2012. The Plain Facts website compiles summaries of both real-world and experimental research about effects of plain packaging and impact to date in Australia. It also provides technical analysis of industry arguments against the policy, links to commentary concerning legal challenges to Australian legislation and links to information about proposals in other countries for similar laws to standardize the appearance of tobacco packaging.