So you think it’s just a cigarette pack? Think again. As other forms of tobacco advertising have been banned, cigarette packaging has become the most important marketing vehicle the industry has to attract new smokers.
Plain packaging will end this deadly form of promotion. Along with an integrated program of educational campaigns and support for quitters, the action is aimed at further reducing smoking and saving some of the 15,000 lives lost in Australia every year to tobacco.
Myth It won’t work, so why do it?
Fact As the number of design elements on cigarette packs decrease, so do the level of positive perceptions people have about smoking.
There is no evidence that plain packaging will lead to an increase in illicit trade in tobacco products. Tobacco industry claims about the amount of illicit tobacco purchased in Australia have been found to be exaggerated and misleading. Read more...
REMEMBER Cigarettes kill half of all long-term users. It's not a normal consumer product, so let’s not allow it to be packaged like one.
Tobacco industry exposed again on dodgy data Wednesday 27 November 2013
Yet more industry-commissioned dodgy data, this time on smoking prevalence, by Philip Morris International. Read more...
Yet more alarmist data on illicit tobacco, another report claims $1 billion lost in tax revenue Friday 8 November 2013
The latest industry-commissioned report on the illicit tobacco market in Australia was released by British American Tobacco on 4 November 2013. Read more...
Coalition backs plain packaging move Tuesday 31 May 2011
New laws to sell cigarettes in plain packets are set to pass parliament after the coalition swung behind the Gillard government move. Read more...