The benefits of plain packaging
Reduce appeal of smoking to young people
Research shows that when young people view packs stripped of colours and logos, they believe the cigarettes:
- are less appealing
- won’t taste as good
- are of lower quality
- are smoked by people who are less stylish and sociable
Reduce deception about the harmfulness of cigarettes
Research shows smokers believe cigarettes in lighter coloured packs taste smoother, deliver less tar and are safer than other cigarettes. This is not true. Plain packaging would stop tobacco companies being able to use this false association to their advantage.
Strengthen the impact of graphic health warnings
Graphic health warnings have been proven to help smokers quit but the tobacco industry uses pack design to undermine their impact. Plain packaging would ensure graphic health warnings remain prominent.