The effectiveness of tobacco control policies in high vs low income countries: Tobacco packaging & labeling policies: expanding the evidence on novel policies

Project Description

This research project is an international comparative study on responses of adult smokers and youth to different cigarettes brand variants and plain packaging. 

It uses a common methodology across high- and low-income countries to determine the most effective health warnings and the likely effects of plain packaging policies.


2009 to present


Melanie Wakefield and international collaborators (PIs: Dave Hammond and Mike Cummings)

Funding Body

United States National Cancer Institute