Unintended adverse influences of advertising for nicotine replacement therapy

Project Description

Publication: **Durkin S, Wakefield M, Spittal M. Looking for boomerang effects: a pre-post experimental study of the effects of exposure of youth to television advertising for nicotine replacement therapy and Zyban®. Addictive Behaviors 2006; 31(12): 2158-2168. **Wakefield M, Durrant R. Effects of exposure of youths at risk for smoking to television advertising for nicotine replacement therapy and Zyban®: an experimental study. Health Communication 2006; 19(3): 253-258.

Year

2005-2006

Researchers

Professor Melanie Wakefield (2005-2006), Dr Russil Durrant (2005), Dr Sarah Durkin (2005-2006), Kim McLeod (2005-2006), Professor David Hill (2005)

Collaborators

US colleague

Funding Body

National Health and Medical Research Council

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