Influence of narrative content & context of anti-smoking public health messages

Project Description

This project aims to investigate the extent to which narrative-based anti-smoking messages, and the context in which they are viewed, might improve the likelihood of favourable changes in smoking-related attitudes and behaviours.

Narrative messages may be an effective means of communicating risks, and also encouraging people to disseminate the message to others, so that the community also acts as an agent of social influence.

Contact: Sarah Durkin at cbrc@cancervic.org.au

Publications: Influence of narrative content and context of anti-smoking public health messages

Year

2008 to present

Researchers

Sarah Durkin, Emily Brennan, Melanie Wakefield, Yoshihisa Kashima (University of Melbourne)

Funding Body

ARC Linkage Grant with The University of Melbourne

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