This project aims to investigate the extent to which narrative-based anti-smoking messages, and the context in which they are viewed, might improve the likelihood of favourable changes in smoking-related attitudes and behaviours.
Narrative messages may be an effective means of communicating risks, and also encouraging people to disseminate the message to others, so that the community also acts as an agent of social influence.
Contact: Sarah Durkin at email@example.com
2008 to present
Sarah Durkin, Emily Brennan, Melanie Wakefield, Yoshihisa Kashima (University of Melbourne)
ARC Linkage Grant with The University of Melbourne