Impact of mass media campaigns & tobacco policies on monthly Australia adult smoking prevalence

Lead researcher

Melanie Wakefield, Sarah Durkin, Vicki White, Matt Spittal, David Hill, Mohammad Siahpush, Julie Simpson

Years funded

2007 to present

This study relates dates of tobacco policy implementation and Target Audience Ratings Points for state and national tobacco control mass media campaigns and those promoting pharmaceutical cessation products to monthly surveys of Australian smoking prevalence.

Policies include tobacco tax increases, smokie-free policies, availability of smoking cessation pharmaceutical cessation products, restrictions on tobacco advertising and promotion, and graphic health warnings on tobacco.

Contact: Melanie Wakefield at cbrc@cancervic.org.au

Publications:  Impact of mass media campaigns and tobacco policies on monthly Australia adult smoking prevalence

Funding Body

NHMRC project grant, Cancer Council Victoria

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