Population-based evaluation of a mass media campaign linking abdominal obesity and cancer

Project Description

Aims: To evaluate the population impact of the ‘Piece of String' television campaign that ran in May 2007 and highlighted the link between abdominal obesity and cancer. 

Year

2007-2010

Researchers

Belinda Morley, Melanie Wakefield, Helen Dixon

Funding Body

Cancer Council Victoria and Obesity Policy Coalition

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