Natural exposure evaluation of the ‘Piece of string’ ad

Project Description

Aimed to determine whether exposure to the ‘Piece of string' cancer and abdominal obesity ad, during a regularly viewed program, was associated with increased awareness of the link between cancer and weight, and with increased self-awareness of weight status.

Year

2007-2009

Researchers

Belinda Morley; Melanie Wakefield

Funding Body

Cancer Council Victoria, Australian Research Council

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