Food marketing with movie character toys

Project Description

Effects on young children’s preferences for healthy and unhealthy fast food meals

The aim of this study is to test whether movie tie-in premiums (i.e. inclusion of movie character toys) accompanying fast food meals influence young children’s meal choices and their perceptions of these meals, and examine whether effects of these promotions occur to the same degree for both unhealthy and healthy fast food meals.

Year

2014

Researchers

Helen Dixon, Maree Scully, Philippa Niven, Melanie Wakefield

Funding Body

Cancer Council Victoria

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