Evaluation of Papscreen Victoria's mass media campaign 2012

Project Description

Papscreen's 2012 media campaign will be on air in October/November 2012. Its impact will be evaluated using the Victorian Cervical Cytology Registry (VCCR) data and data from a telephone survey. The television ad was also run in regional areas early in 2012, and will be evaluated using VCCR data.

Year

2012

Researchers

Robyn Mullins, Kate Scalzo

Funding Body

Papscreen Victoria

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