Effects of counter-advertising on parent/child susceptibility to junk food promotions

Lead researcher

Helen Dixon, Maree Scully, Melanie Wakefield

Years funded

2011-2013

Funded by the Bupa Health Foundation and Cancer Council Victoria, this project comprises two separate intervention studies to be conducted with parents and children respectively to assess if the presence of targeted counter-advertisements leads to less positive evaluations of, and preference for, unhealthy food products featuring front-of-pack promotions.

Funding Body

Bupa Health Foundation and Cancer Council Victoria

Funding

BUPA Health Foundation and Cancer Council Victoria

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