Effects of counter-advertising on parent/child susceptibility to junk food promotions
Funded by the Bupa Health Foundation
and Cancer Council Victoria, this project comprises two separate intervention studies to be conducted with parents and children respectively to assess if the presence of targeted counter-advertisements leads to less positive evaluations of, and preference for, unhealthy food products featuring front-of-pack promotions.
Helen Dixon, Maree Scully, Melanie Wakefield
Bupa Health Foundation and Cancer Council Victoria
BUPA Health Foundation and Cancer Council Victoria