Experimental research on effects of common junk food promotion strategies on parents & children

Project Description

The aim of this research is to assess parents' and children's responses to common, potentially misleading strategies for marketing unhealthy child-oriented foods via food packaging.

Specific promotion techniques tested were nutrition content claims, sports celebrity endorsements and premium offers (children only).

Year

2009-2012

Researchers

Helen Dixon, Maree Scully, Melanie Wakefield

Funding Body

Cancer Council Victoria

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