Cause-related marketing

Cause Related Marketing (CRM) is when a company with a product, image or service to market builds a partnership with a non-profit organisation or charity for mutual benefit. It's an excellent way to:

  • Strengthen your company profile and reputation
  • Drive sales and increase your market share.
Contact Karen Wall of Philanthropic Partnerships on 03 9514 6504 or karen.wall@cancervic.org.au for more details.
Updated: 31 Mar, 2016