Cause related marketing

Cause Related Marketing (CRM) is when a company with a product, image or service to market builds a partnership with a non-profit organisation or charity for mutual benefit. It's an excellent way to:

• Strengthen your company profile and reputation
• Drive sales and increase your market share

Case Study:

A successful CRM campaign launched in 2007 involved SCA Hygiene Australasia (the makers of Sorbent products). By encouraging shoppers across Australia to buy limited edition Sorbent Daffodil Day products (like toilet paper and facial tissues) SCA and the Cancer Council together raised more than $150,000.

More on our partnership with SCA Hygiene Australasia ... 

To learn more contact our Corporate Relations Coordinator on (03) 9635 5000 or email business@cancervic.org.au