The daffodil will once again provide a symbol of hope for all affected by cancer this Daffodil Day, Friday 22 August.
The daffodil was chosen because of its reputation as a hardy annual flower; pushing its way through the frozen earth after a long winter to herald the return of spring, new life, vitality and growth. As one of the first flowers of spring, the daffodil symbolises rebirth and new beginnings. To Cancer Council, and many affected by cancer, the daffodil represents hope for a cancer-free future.
More than 20,000 daffodils are expected to be sold in Victoria alone this Daffodil Day, spreading hope and a splash of colour across the state before spring arrives.
To mark Daffodil Day, Victorians are encouraged to show they care about beating cancer by wearing a Cancer Council pin to support the 80 Victorians diagnosed every day.
Cancer Council Victoria spokesperson Barbara Charan said it’s never been easier to get involved with Daffodil Day and to make a real difference by spreading hope.
“You can purchase items from the new range at 300 street stalls this Daffodil Day or selected outlets during August**.
“By donating to Cancer Council and wearing a daffodil pin, you’re helping fund vital cancer research, prevention programs and support services. Together, we can reach our $1.65 million target, but we need your help!”
This year’s new Daffodil Day range includes the best-selling enamel pin ($5), daffodil pens ($6), the cute and collectable ‘fitness’ Dougal Bear ($10) and of course bunches of fresh daffodils.
Merchandise is also available now at Coles Supermarkets, including limited edition environment bags, fresh cut daffodils and fresh, potted daffodils.
**National supporting outlets include: Coles and Coles Express, Rockmans, BeMe, Thomas Sabo, and selected newsagents through Gordon and Gotch.