The competition is being launched as part of SunSmart's Dark Side of Tanning campaign that aims to raise awareness about the dangers of sun tanning among Victorian adolescence and young people.
All you have to do to win is view the 30 second Dark Side of Tanning video, rate the ad and tell us your tips on how to be SunSmart at Golden Plains this year. Then you and a friend could be on your way to Golden Plains No.5!
"We all know that feeling the morning after a day outside when sun protection was nothing more than an afterthought. Tight, tender, pink skin that no amount of after sun lotion will make disappear. But what many people don't understand is any level
of tanning, not just getting sunburnt, causes damage and can lead to melanoma and other skin cancers," said Sue Heward, SunSmart Manager.
"The Dark Side of Tanning campaign is a graphic reminder of the damaging impact of overexposure to ultraviolet (UV) radiation and the deadly nature of melanoma, which is the second most common cancer in Victorians aged 13-29," she said.
The campaign demonstrates that there's nothing healthy about a tan, it's actually a sign of your skin cells in trauma. Melanoma only has to be 1mm deep to be dangerous and it can spread and reappear in vital organs even years after it has been cut out of the skin.
"Skin cancer is a serious risk for Australian adolescents who have by far the highest incidence of malignant melanoma in the world. Tragically, skin cancer is one of Australia's most preventable cancers. With a bit of forward planning, you can significantly reduce your risk of skin and eye damage, signs of ageing and ultimately skin cancer," Ms Heward said.
The Dark Side of Tanning campaign was developed by the Cancer Institute NSW and first ran in Victoria in 2009-10. The campaign will feature again in Victoria from late November 2010 and continue throughout the summer.
The state-wide campaign is broadcast on television, cinema, digital and outdoor media.